Obadofin Lawani

Marketing Associate

Wilmington, US.

About

Results-driven marketing professional with expertise in cross‑border financial services, market research, growth initiatives, and digital marketing. Skilled at leveraging analytics tools and strategic planning to drive customer engagement and business expansion across diverse markets.

Work

Juicyway (Juice Global, Inc.)

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Marketing Associate

Wilmington, Delaware, US

Summary

Support marketing strategies and execution for Juicyway’s cross‑border payment platform connecting Africa and the global economy. Collaborate across functions to drive user acquisition and brand visibility.

Highlights

Contribute to product launches and marketing campaigns aimed at increasing cross‑border transaction volume.

Utilize analytics tools to measure campaign performance and optimize user engagement.

Collaborate with cross‑functional teams for strategic marketing activation.

Juicyway (Juice Global, Inc.)

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Product Marketing Intern

Wilmington, Delaware, US

Summary

Supported product marketing initiatives for financial services platform targeting African markets.

Highlights

Assisted in market research and positioning of new product features.

Collaborated with marketing and product teams to develop campaign materials and messaging.

AHJ Solar

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Market Research Analyst

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Summary

Conducted market research in the renewable energy sector.

Highlights

Analyzed market trends and customer behavior data to inform business strategy.

Prepared reports and dashboards to support decision-making.

Reown

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Growth Associate

Lagos, Lagos, Nigeria

Summary

Drove growth and user acquisition for Reown’s property or technology platform in Nigeria.

Highlights

Developed growth strategies and executed user engagement campaigns.

Conducted business and market analysis to identify growth opportunities.

Spydnet Inc.

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Sales Service Representative

Columbus, Ohio, US

Summary

Managed sales accounts and provided client support for consulting services.

Highlights

Built and maintained client relationships and generated sales leads.

Delivered client service and supported documentation and project coordination.

Education

Babcock University, Ilishan‑Remo, Nigeria

Ilishan‑Remo, Ogun, Nigeria
MBA (in progress) Business Administration

Obafemi Awolowo University

Ile‑Ife, Osun, Nigeria
Bachelor’s Degree Anthropology & Sociology

Skills

Digital Marketing

email marketing, SEO, social media marketing, meta ads.

Data & Analytics

google analytics, data visualization, dashboards, data storytelling, pandas, SQL, mixpanel.

Marketing Strategy

b2b marketing strategy, b2c marketing, growth hacking, marketing activation.

Communication & Leadership

brand storytelling, copywriting, stakeholder management, cross-functional collaboration, team leadership.